The successful organisational models of the past are no longer
appropriate in the nervous '90s and organisations must adapt to changing conditions fast
or go under.
The idea of the "learning organisation" is
attractive but elusive. There are many definitions and it has different meanings in
different industries. Reg Revans defined it in his book Action Learning: "For an
organisation to survive, its rate of learning must be equal to or greater than the rate of
change in its external environment". But how do you measure the rate of learning and
the rates of change inside and outside? It's something to do with establishing reality
checks between the organisation itself, the people within it and the external world.
Organisations are often described as information processing systems.
For example, the bureaucrats operate according to information processing rules, planners
and strategists establish organisational targets in information terms. Indeed many of the
routine transactions in organisations are to do with the repeated exchange of information.
It is argued therefore, that organisations consist of information systems, communications
systems and decision-making systems.
The reality is that such apparently rational systems are all carried
out by people, and there's the rub. The '50s Nobel prize winner Herbert Simon established
that organisations are not rational and do not make rational
decisions because people within them do not. His researches concluded that people tended
to act upon too little information, limited knowledge of the alternatives
and inadequate evaluation of them. So people settle for "good enough"
decisions and despite all we have been led to believe about scientific management, the
same conclusion applies to organisations.
In such circumstances, the learning organisation holds out
new hope. It begins by recognising how flawed is the knowledge we actually have and yet
shows how to use it more productively.
For example, in the '70s, concerns about OPEC energy shortages and
finite resources dominated the headlines. In the '90s we are worrying about global warming
and Chinese imports and no longer have "an energy problem". Things we didn't
know then have changed our understanding. Opportunities we couldn't envisage then now give
us confidence for the future.
We don't know how little we actually know and so it's difficult
to know how to deal with it. We now realise that we live in an age of uncertainty,
information explosion and unprecedented technological advances. How can we learn to take
advantage of this?
Organisations have evolved to cope with the human dimension by
borrowing from the military model familiar to most bureaucratic structures. With
sub-divisions and departments, they built hierarchies, chains of command and career
ladders. Process rules and information systems were developed. Conformance and compliant
behaviours were encouraged. Then they went on to become the most successful economic
entities the world has ever known, in many cases more powerful than nation states.
In this process they created great heroes who could do no wrong, and
they became complacent and disconnected from markets and customers. Too much time and
effort was focused on repeating past successes, winning at internal politics
and trying to invent a safer, predictable environment for themselves. Of course
these are fatal flaws: one should never expect to be comfortable in business.
Organisational learning involves "improving the connections
between the outside world, the organisation itself and the people within it".
It is now becoming clear that the successful organisational models
of the past 50 years are not appropriate to the fast-changing "nervous
'90s". We are all aware of the transformations in banking, insurance and travel
resulting from the use of modern technology. Deregulation and privatisation of
telecommunications, transportation and energy sectors have totally changed competitive
conditions. In other areas, environmental pressure groups have dramatically upset the
reputations and workings of leading international companies.
So how do organisations respond before it's too late? What can we
learn from this and how can we do better? In many cases the learning happens very fast,
very painfully and often at great cost to the organisations and people involved. Learning
takes place very quickly "at the edge of chaos". When the roof is about
to fall in, suddenly everything is possible; old prejudices, rivalries and
objections are forgotten and people embrace new ideas and work together as never before.
All too often it's too late, they don't have enough time to implement their ideas and they
pay the price of failure.
In extremis, people and organisations can face the hard facts and
respond successfully to difficult challenges. The irresistible questions remain: Why
didn't they see this coming? Why didn't they act sooner? One answer is that they need to
avoid these catastrophes by establishing better "reality checks"
and acting earlier. So what do we mean by "reality checks"?
Within systems thinking there is a concept known as "single
and double loop learning". Single loop learning is essentially the
ability to defect and correct errors from the norm. This is often referred to as
"know how". An example is the thermostat which tells you whether or not
the temperature is at the desired level.
Double loop learning, in contrast, goes much deeper and questions
the relevance of both the deviation and the norms themselves. This is referred to as
"know why". In the example of the thermostat, the questions would be: Why
do you want it at that temperature? Is that the temperature you want it to stay at? What
do you want to do about it? And so on. Double loop learning is widely seen as the way to
work towards the learning organisation.
So the practical approach to organisational learning involves "improving
the connections between the outside world, the organisation itself and the
people within it". To do this we can think in terms of those factors which block
learning and those which enable it.
On the negative side, over-rigid structures which were
conceived to help information processing actually inhibit information exchange. Fear of
failure makes people avoid the bad news. Past success makes them hang on to
out-dated ideas. Over-emphasis on targets creates "tunnel-vision".
Internal priorities cut people off from the outside world, and a desire for
harmony - a sort of shoot the messenger syndrome - prevents people from looking at the
facts and realising that hard actions are needed.
On the other side of the equation are the enablers. Flexible
structures permit easy information sharing. An open and trusting culture helps people to
have confidence to pass on the bad news, to be tolerant of mistakes and to learn from
them. Acceptance of threat, change and discomfort creates positive and adaptive attitudes.
"Stretch goals" make people think more deeply and create new opportunities. A
clear external focus opens up vital channels of communication with customers, competitors
and others.